Cross-branded Promotion Of The Century

This week, Sensodyne toothpaste teamed up with Coca Cola in a cross-sell initiative at the Fivimart supermarket in Xuan Dieu, Hanoi.

Buy one tube of Sensodyne toothpaste, get 2 cans of Coke free. The cans were taped to the sides of the packaging, like panniers on a bike.

I returned to the supermarket with my camera but it was sold out. You'll just have to take my word for it.

It will take more than 90 years to top this. I'm calling it early.